Hailey Baldwin – Baldwin – now named Hailey Bieber – is one of the most influential models in the world both as an IG model and on the catwalk. She uses her Instagram to share images from recent fashion shoots and magazine covers as well as for her activism.įollowers: 11.9 million. She founded the non-proft Fashion4Reflief in 2005 as a key activity alongside her modeling work. She’s walked catwalks for designers such as Vivienne Westwood and Versace. Naomi Campbell – Campbell is an iconic British model with a career spanning 4 decades. In the last five years, she’s worked with dozens of brands as part of their Instagram influencer program and has walked the catwalk for many fashion and makeup brands at Fashion Week all over the world.
Her modeling career really skyrocketed when she was one of the models in Robin Thicke’s ‘Blurred Lines’ music video in 2013. She’s often used in various brands’ Instagram influencer marketing and has worked on numerous campaigns on her Instagram platform including with the likes of Ralph Lauren and Michael Kors.Įmily Ratajkowski – Ratajkowski is well-known as one of the most popular Instagram models in the world. She’s also incredibly down to earth and regularly interacts with her followers, making her one of the best Instagram models to follow.īella Hadid – Hadid is the younger of the Hadid sisters but she certainly hasn’t been overshadowed by her older sister’s fame. The beaut Brit also won ‘Model of the Year’ Award in both 20 at the British Fashion Awards.Ĭhrissy Teigen – is famous in the IG model industry, as well as on other social media platforms such as Twitter for her relatable posts and witty comments.Ĭhrissy has been featured in globally issued editorial magazines including Sports Illustrated, Vogue and Cosmopolitan. Since then, she’s built a successful music, acting and modelling career, working with brands such as Burberry and Vogue. Gigi Hadid – Gigi Hadid was just two years old, she landed her first modeling opportunity as a model for Baby Guess clothing.ĭuring her modeling career, she’s found fame through Instagram and has risen through the ranks to qualify as one of the most popular Instagram models on the planet.Ĭara DeLevigne – began her modeling career in 2002 at just aged 10.
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She was only 14 when she was signed on to Wilhelmina Models modeling agency and has taken part in campaigns for some of the most famous brands in the world including Chanel, Marc Jacobs, and Dolce & Gabbana, plus so many more. Kendall Jenner – the top of this list sits Kardashian sister favourite Kendall Jenner.Īs well as her fame from being a part of the Kardashian clan, Kendall has also made a name for herself in the modeling industry.
To give you some inspiration, we’ve put together a list of the top 50 Instagram models to follow. See their real follower count, audience demographic statistics, contact information, likes, comments and more!
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Want a deep dive into the performance data of top Instagram Models?ĭownload a full performance report for 60 Instagram Models (yes we’ve added a bonus 10 profiles for you to view!). If you’re looking to tap Instagram models for your next fashion, beauty or lifestyle campaign, Upfluence’s sophisticated search will help you identify the best influencers in any niche!
Instagram has become an informal forum for talent agents to scout for new models, while more established models with a career on the catwalk are also turning to the platform to engage their online audiences.īranching out into newer formats such as Reels and Stories has helped Instagram models boost their reach and build up a loyal following and becoming influencers in their own right. The popularity of fashion and beauty content on the channel has encouraged IG models to use their feed to create their portfolio, sharing perfectly put-together images showing their personality and creative style. With its emphasis on high-quality visual content, Instagram is the perfect platform for models to showcase their talent.
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